Web Design and UX Design trends to increase conversions in 2018. Each year brings new design trends. But while it’s fine to see what’s happening in design, are any of these trends beneficial? It turns out that some elements we can expect to see in 2018 have some serious potential to enhance progress on almost any website. The old saying “a picture paints a thousand words” remains true today, and in the world of UI design is still a great way to instantly grab the user’s attention. Vision is said to be the most powerful of all human senses, and a large, single image is quickly able to summaries both message and tone of voice in a more effective, concise way. Images have long been a staple of UI and web design, and its success has slowly covered the way for its natural heir video. We are seeing that video or animations used more and more in digital design. Where traditional photography is static, the video is dynamic.